Unlimited vs Pay-Per-Use:The Math Dealers Need to See
Every dealership faces the same question: Should we pay per photo or go with unlimited usage? Let's break down the real costs—no marketing fluff, just honest numbers.
The Pay-Per-Use Trap
Here's what nobody tells you about pay-per-use pricing: it punishes you for doing your job well.
The more inventory you move, the more photos you need. The more photos you need, the higher your bill. You literally get penalized for success. Growing your business becomes expensive instead of profitable.
Pay-per-use creates a perverse incentive: use our service less, or pay more.
Let's Run The Numbers
Assume a mid-size dealership moves 50 vehicles per month, with 20 photos per vehicle (standard professional listing). That's 1,000 photos monthly.
Pay-Per-Use Model
- • Overage fees during busy months
- • Rush processing charges
- • Revision costs
- • Batch minimums
Unlimited Flat-Rate
- ✓ Unlimited processing
- ✓ No overage charges
- ✓ Unlimited revisions
- ✓ All backgrounds included
12-Month Cost Projection
The Mental Cost of Pay-Per-Use
Decision Paralysis
With pay-per-use, every photo becomes a financial decision. "Should we take 15 or 20 photos of this vehicle? Can we afford to retake this shot?" These micro-decisions drain mental energy and slow down your team. With unlimited usage, the answer is always simple: take as many as you need to sell the car.
Billing Surprises
Ever had a record sales month turn into a budget nightmare? With pay-per-use, success means higher costs. Sold 80 cars instead of 50? Congratulations—your photo bill just increased by 60%. Flat-rate pricing means predictable budgets regardless of volume. Sell more, profit more. Simple.
The Quality Compromise
When every photo costs money, you start cutting corners. Fewer angles. Skipping detail shots. Accepting "good enough" instead of "great." This hurts your sales conversion, but it's hard to see the connection. Unlimited usage removes the penalty for perfection. Take the shots you need to make the sale.
Which Model Makes Sense?
Pay-Per-Use Makes Sense If...
- →You process fewer than 10 vehicles per month
- →Volume is extremely inconsistent (5 one month, 200 the next)
- →You prefer variable costs tied directly to usage
Unlimited Makes Sense If...
- ✓You process 10+ vehicles per month consistently
- ✓You want predictable, budget-friendly costs
- ✓You value speed and don't want decision friction
- ✓You're growing and don't want costs to scale linearly
Here's What We Believe
Pay-per-use made sense in the old world. When photo editing required specialized software, skilled technicians, and manual labor for every single image. Charging per photo was the only way to make the economics work.
But AI changed everything. Our costs don't scale linearly with usage anymore. So why should yours?
We'd rather you use our platform more, sell more cars, and grow your business—all while paying a predictable monthly fee. That's the model that makes sense in 2025.
Try Unlimited Pricing Risk-Free
Get 5 free generations. No credit card. No commitment. See for yourself why dealerships are ditching pay-per-use for flat-rate unlimited.